Kerasilk

For the first time, our luxury brands Molton Brown, SENSAI and Oribe Hair Care came together at the TFWA (Tax Free World Association) in Cannes – a milestone moment showcasing Kao's strength and ambition in the luxury beauty space. As one of the world’s leading travel retail events, TFWA set the stage for our three distinctive brands to demonstrate what makes them truly exceptional: craftsmanship, sensorial excellence and rich heritage. Together, they hosted an immersive booth experience and an exclusive cocktail event, reflecting how each brand — and all three collectively — are driving Kao’s Global Sharp Top Strategy and our commitment to growth in the luxury segment. Throughout the exhibition: • Molton Brown previewed its upcoming luxury fragrance Tea Ceremony (launching February 2026) and a curated selection of best-sellers across Fragrance, Body & Home – reflecting its signature ‘Cleanse. Wear. Live.’ philosophy. • SENSAI spotlighted its Double Moisturising ritual – the cornerstone of its Saho skincare philosophy – through its latest innovation the Total Form Expert Cream and shared its Japanese heritage and expertise with the EMEA market. • Oribe Hair Care, making its TFWA debut, introduced the hair care brand holistically and key focus was its Gold Lust Collection, including the new Gold Lust Restorative Night Crème, a leave-in nightly ritual for deeply repaired, restored hair. The collective presence of our three luxury brands coming together for the first time at TFWA reinforces our commitment to expanding our luxury beauty portfolio and celebrating the artistry, innovation and heritage at the heart of our brands.