Bata

MAKE YOUR WAY FOR ITS 130 YEARS BATA PUTS WOMEN CENTRE STAGE   Every woman, with her style and her choices, should always feel confident in herself and in her path: Make Your Way. It is with this tagline-manifesto that Bata celebrates the 130th anniversary of its founding, not only ushering in a new era for the brand but representing the evolution of its historical legacy, which always puts women at the centre of their personal and professional growth.   Embodying the paradigm of an engagement that is constantly being updated is the Ballerina capsule collection, which reinterprets Bata’s iconic Batovka model, a shoe made of fabric and leather, born from the creative genius of the brand’s founder who revolutionised the footwear sector. In an era in which footwear entirely made of leather was the norm, Bata managed to offer a high-quality shoe at a democratic price. In its contemporary reinterpretation designed specifically for the anniversary, it takes the shape of the classic ballerina, with a dual-material soul, and comes in two different versions (one with an elastic and laces, the other with an essential line and a bow), offered in different colour and texture variations. The spokesperson for this shoe, which not only expresses the link between the past and the future of the brand, but also becomes a symbol of elegant, independent and inclusive femininity, because it is accessible and wearable by anyone, is Megan Ria, the talented and versatile dancer who, after having established herself on television talent shows, built up her career with dedication and passion. Bata’s choice to make her the protagonist of its campaign reflects the journey of a woman who, through dance, has made her own way and represents an inspiration for other women to do the same. And it is precisely in this vein that “Bata proudly supports women in dance” fits in, with a project that enriches Bata’s commitment to female empowerment in dance thanks to its sponsorship of the Ballet School of the Accademia Teatro alla Scala in Milan, focusing in particular on the female courses from first to fifth. The Bata brand’s contribution for the year 2024-25 will be destined to support a training path that is characterised by attention to the person as a whole, supporting them in every phase of their human and professional growth. The Academy’s students, in fact, face a period of study as intense as it is exciting, which not only alternates studying in the practice room with constant experience on stage, but is also enriched by masterclasses and lectures with internationally renowned choreographers and dancers, expanding their technical and expressive abilities. Because they all share the same dream: to become a total artists, capable of writing new pages in the history of dance. #bataitaly #accademiateatroallascala Bata Group PopKorn Films Guitar Communication Agency